Laguna is looking for a National Sales Manager – Canada to lead the growth of our Classic Machinery business across the Canadian market. This is a hands-on commercial leadership role with ownership for revenue growth, gross margin, dealer performance, market development, and execution across Canada.

This is not a role built around simply maintaining existing accounts. We are looking for someone who can build the market, strengthen the dealer network, identify whitespace, increase product penetration, and help our partners sell more effectively.

WHAT YOU’LL OWN

Deliver Canadian revenue and gross margin targets
Lead and develop Laguna’s Canadian dealer network
Build strategic account plans for key dealers
Identify and develop new dealer opportunities
Increase product penetration and dealer sell-through
Improve dealer productivity, merchandising, training, and promotional execution
Maintain strong forecasting and pipeline discipline
Track competitive activity, pricing, and market trends
Partner closely with Sales, Product, Marketing, Operations, and Customer Support

WHAT WE’RE LOOKING FOR

7+ years of progressive B2B sales experience
Strong dealer, distributor, or wholesale channel experience
Machinery, woodworking, industrial equipment, tools, or durable goods experience strongly preferred
Proven track record of growing strategic accounts and developing new business
Strong commercial and financial acumen
Comfortable owning a large geographic territory
Strong relationship-building, negotiation, and presentation skills
Willingness to travel extensively throughout Canada· French / English bilingual capability is an asset

WHAT SUCCESS LOOKS LIKE

Grow Canadian revenue and margin
Strengthen Laguna’s key dealer relationships
Improve productivity across the existing dealer network
Identify geographic and channel whitespace
Add quality dealer representation where appropriate
Increase Laguna product penetration with strategic accounts
Build a disciplined forecasting and account-management process

THE LAGUNA WAY

Own the Outcome Put the Customer First Move with Purpose Win as One Team Raise the BarOur mission: To empower our customers to build, create, and grow through innovative products, exceptional support, and a relentless commitment to their success.

If you want to simply maintain a territory, this probably isn’t the role for you.If you want to own a market, build something, and be measured by the results — we’d like to hear from you.

Apply now or reach out to learn more.

Send a copy of your resume to hrinbox@lagunatools.com

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National Sales Manager - Canada