Social Media and Engagement Specialist

Fittes • Full-time • Toronto, Ontario, Canada • 8h ago

Come As You Are

Your gender, your beliefs, your love life, your skin, your abilities — all of it belongs here.

At Fittes, we celebrate diversity of background and diversity of thought. We are progressive, open-minded, and intentional about building a team that reflects different perspectives. That’s what pushes us to think differently and outperform our competitors.

If you’re excellent at what you do and committed to doing the work well, we welcome you exactly as you are.

Don’t meet every single requirement? Research shows that women and people of colour are less likely to apply unless they meet 100% of the qualifications. If you’re excited about this role but don’t check every box, we encourage you to apply anyway. Tell us why you’re the right fit — you might be exactly who we’re looking for.

Compensation Range

$60,000 - $75,000

*The posted salary range is typical for this position. The final agreed upon salary may vary based on factors such as job-related knowledge, skills and experience.

Hybrid Model

3 days in-office, 2 days work from home

About Fittes

At Fittes, we’re on a mission to make the mundane exciting. We elevate unloved products with fresh design, bringing a new-school approach to an old-school industry. We’re a dynamic, female-owned-and-led product design company in Toronto experiencing exciting growth.

We are a team of disruptors driven by ambition, creativity, and accountability. Collaboration, humility, and intentionality define our work environment, and our results speak for themselves.

We started with the first modular air register designed to customize to any surface and have since expanded into multiple product categories. We’re focused on building something extraordinary and long-lasting for both our customers and our people.

The Opportunity

This is a hands-on, high-ownership role for someone who wants to build — not just post.

Our brand is growing quickly, and social media is one of the most important levers for awareness, engagement, and trust. We’re looking for someone who can take ownership of our organic social presence and turn it into a consistent, high-performing channel.

You will be responsible for creating content that performs, building an engaged community, and translating business priorities into content that feels relevant, timely, and native to each platform.

This is an execution-first role. You won’t be handed a perfect plan — you’ll be expected to figure things out, test quickly, and continuously improve.

What You’ll Be Doing

Content Creation & Execution (40%)

Own organic social content end-to-end — from concept to filming, editing, and posting
Create short-form video and static content tailored to Instagram and TikTok
Translate business priorities (product storytelling, launches, social proof) into high-performing content
Stay on top of trends and adapt them to align with the Fittes brand
Produce high-quality content using in-house tools (primarily iPhone), with strong attention to lighting, audio, framing, and pacing
Maintain a consistent content pipeline

Community Engagement & Growth (40%)

Engage daily with the community — responding to comments, messages, and conversations in a consistent, on-brand voice
Build relationships with customers, creators, and advocates
Identify and amplify user-generated content (UGC)
Monitor sentiment and engagement patterns and apply insights
Participate in relevant conversations and cultural moments

Performance & Optimization (10%)

Track content performance and engagement trends
Use data to inform what to continue, stop, and test next
Experiment with new formats, platforms, and creative approaches

Collaboration & Culture (10%)

Partner with internal teams to support campaigns, launches, and brand initiatives
Contribute to a high-accountability, low-ego team environment
Communicate clearly, take feedback well, and follow through

You’re a Good Fit If You:

Have 2+ years of hands-on experience in social media, content creation, or community management
Have a strong portfolio of content that performed (not just looked good)
Spend significant time on Instagram and TikTok and understand how content spreads
Are highly proactive and self-directed
Are comfortable with fast feedback and quick iteration
Can balance creativity with structure and execute consistently
Understand that content drives business outcomes, not just views

Tech Stack